The 7 Core Elements of An Irresistible Offer
Creating an irresistible offer is the most important part of every marketing campaign that you launch…Why? Because if your offer is weak or vanilla, then it doesn’t matter how good your audience targeting is or how well your ads are written, you will struggle to...
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Facebook Introduces Flex Targeting: Targeting Just Got A Lot More Specific
One of the most critical parts of running a successful Facebook Ad campaign is being able to target your audience precisely. In a nutshell, you need to make the right message to the right audience. If your audience or messaging is wrong, then your Facebook Ad...
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7 Tips Of How To Scale A Facebook Ad Campaign To $500 Per Day & Beyond
So you want to scale up your Facebook ad campaign and potentially spend big bucks so that you can make $$$$$$$? Well if that is you, I want you to read every word of this blog post because it could save you thousands if not tens of thousands of dollars in wasted ad...
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How To Position Your Sales Funnel Upsells For Maximum Sales
A lot of digital and direct response marketers struggle to position the upsells in their sales funnel the right way after their initial welcome or tripwire offer and hence their sales suck. Are you one of them? They will simply try and oversell the upsells in their...
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10 Key Tips For Creating A Wildly Profitable Google Adwords Display Network Campaign
The news on the street is that Google Adwords is still the king amongst the major PPC networks. Whilst Facebook and twitter ads have become much more popular over the past 2 or 3 years, Google Adwords still rules the PPC roost. It also (in many experts opinions)...
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The 6 Critical Metrics That You Must Know If You Want To Generate An ROI From Facebook Ads Or Paid Media
They say that business and generating sales is a numbers game. A certain percentage of people who see your products and offers will buy. However, when it comes to direct response marketing and using paid media such as Facebook Ads to drive traffic into your sales...
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The Strategy Session Funnel: An Effective Sales Funnel To Help Attract High Paying Customers & Clients
The strategy sales funnel is one of my favourite sales funnel models as it is relatively easy to design and build and it is a fantastic way to attract high paying customers and clients. This is a customer acquisition sales funnel model and as mentioned above, the goal...
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The Splinter Funnel: A Powerful Customer Acquisition Sales Funnel Model To Grow Your Business
Incorporating a proven sales funnel into your business can have a dramatic effect on the number of leads and new customers that you can generate. And the splinter funnel is one of the most effective customer acquisition sales funnel models that I have used. This...
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How To Find Your Perfect Audience Using Facebook’s Targeting Features
Facebooks ad platform has some if not the most effective and powerful targeting options out of all of the PPC ad platforms available. However as with all of the PPC platforms you must target the right audience who will be interested in what you have to say or what you...
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A Beginners Guide To Facebook Lead Ads
Facebook lead ads were first announced last june and have slowly been released to all advertisers over the past few months. They should now be available to most advertisers through the power editor globally and they are an exciting new advert type for advertisers who...
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