What You Need To Know About Running And Scaling Profitable Facebook Ad Campaigns In 2019 And Beyond.
From The Desk Of Grant Delmege – Owner, Search To Convert
If you are trying to run and scale profitable Facebook Ad Campaigns or you want to in the near future, but you’re having a really hard time maintaining profitability and performance with your campaigns, then this letter is for you!
Because I am going to reveal the truth and solutions about how to run profitable and scalable Facebook Ad campaigns in 2019 that every Facebook advertiser needs to know about.
But first, a quick question…
Have you experienced any of these problems with your ad campaigns?
- Your ad sets work great and then suddenly lose all profitability after a period of time
- The funnels and ads that once worked no longer work anymore
- As you scale your ad budgets, your numbers and ROI go crazy and go to hell
- You struggle to scale campaigns that are profitable once you scale up to or over $1,000 per day
- Your ads are getting disapproved a lot
- Ad accounts getting suspended or shut down
If you are experiencing any of the above problems then you are not alone because they are the MAIN issues that most advertisers will face when trying to run and scale Facebook Ad campaigns whilst trying to maintain a consistent ROI.
And if you have experienced any of the above problems, I am sure that you’ve tried the following tactics –
- Duplicating ad sets and audiences trying to find a winner and achieve scale
- Constantly changing out ad creatives and copy trying to maintain performance
- Using multiple ad accounts
- Using different ad objectives
- And many more
If you’re feeling frustrated with your Facebook Ad campaigns and you want to find a solution that will allow you to effortlessly scale your ad campaigns profitably, then keep reading because I will shortly give you the solutions that you need to know so that you can effortlessly scale up your ad campaigns to over $1,000 per day!
But first some proof…
Well Over $1 Million Spent On Facebook Ads
Over the past 3 years, I have spent and managed well over $1,000,000 in ad spend for my clients and in 2017 alone, I spent and managed $614,427.54 for my clients as you can see in the image below:
And here are some ad campaign screenshots of some of the results achieved from some of the ad campaigns that I have run for my clients…
These are just a small sample of the successful campaigns that I have run over the years and at the current time of writing, I am currently helping Clickfunnels to manage some of their ad accounts.
I have also been running ad campaigns on Google, Facebook and YouTube since 2005 so I have extensive experience of what it takes to generate leads and sales online.
Just to be clear, I don’t say any of this to boast or brag but to merely demonstrate that you can trust what I have to say in the remainder of this letter.
But now I will reveal what YOU need to do in order to run and scale profitable Facebook Ad campaigns in 2019 and beyond…
The Truth About Running Facebook Ads In 2019
The real truth you need to know about Facebook Advertising is that the game has changed in the past 18 months and in order to run profitable and scalable Facebook Ad campaigns, you need to follow the new rules.
After the data scandal that rocked Facebook in 2018, Facebook changed its priorities and the main, core focus with Facebook moving forwards, is providing the best user experience for its billions of users.
So what does this have to do with Facebook Advertisers?
In a nut shell, if you want to beable to run profitable and scalable Facebook Ad campaigns in 2019 and beyond, your ads must provide a good user experience to your audience if you want to thrive.
And this is why so many advertisers are struggling because the tactics that they are using are becoming less and less effective.
So this means…
It’s Time For Change!
In the good old days of Facebook Advertising a few years ago, advertisers were crushing it with direct response style ads that drove traffic to auto webinar funnels, free book funnels and product pages etc however…
Over the past 18 months, these ad tactics and funnels have become less and less effective.
And the reason why is simply because these types of ads and funnels don’t provide much value or a good user experience and quite frankly, people are becoming wise to these ads and funnels and hence the reason why so many advertisers are struggling with their Facebook Ad Campaigns because people aren’t engaging with them like they used to.
So what’s the answer?
Create Ads That Actually Give Value!
In 2019, it is paramount that advertisers change their ad tactics by nailing the foundations and giving value in their ads by following the new rules of the game that are listed below:
- Write ad copy in a more conversational tone, like you are advising a friend or client
- Give real value in your ad copy so that your audience get something from reading your ads
- Create video content that educates and/or entertains your audiences
- Focus on gaining as much social proof on your ads (likes, comments and shares)
- Make your ads look more like native posts
- Promote more valuable content to cold audiences to create goodwill and trust with your audiences
- Build warm audiences of people who have viewed your content
I promise, if you do the above things, Facebook will reward you with more reach and lower ad costs (CPM’s) which means you’ll achieve more effortless scale which leads me onto…
How To Scale Facebook Ads Profitably In 2019
So now you know the new rules of the Facebook Ad game, here are some tips of how to profitably scale out your Facebook Ad campaigns in 2019….
- Let Facebook do more of the optimisation for you by using their power 5 features
- Use ALL placements to get scale especially when testing
- Implement campaign budget optimisation to scale faster and more efficiently
- Use larger audiences of people of 4 to 40 million people when scaling
- Use dynamic ads to find winning ad creatives and copy and to keep ads fresh
- Reach more people by promoting valuable content in the form of video using the reach and post engagement objective
- Get a minimum of 50 conversions per week, per ad set so that Facebook can properly optimise your ad sets
- Use a more simplified ad campaign structure and reduce the number of ad sets and ads that you use
So by now, you have an understanding of the new rules of running Facebook Ads in 2019 and what you need to do to run and scale profitable Facebook Ads in 2019.
However, if you don’t want to figure everything out for yourself and you want to get your ads on track FAST then….
Let’s Have A Chat To See How I Can Help You!
If you have found what I have had to say in this letter interesting and you would like to pick my brains about how you can run and scale profitable Facebook Ad Campaigns then here’s how it will work…
We’ll get on skype or Zoom for a FREE 30 to 45 minute call where together we’ll go over your ad campaigns.
On our call, we’ll talk about the issues you’re facing and I’ll suggest solutions and fixes to your problems using my unique auditing processes.
I’ll also give you a plan of action of how you can move forward so you can scale your ad campaigns up to and over $1,000 per day whilst maintaining profitability.
At the end of our call if you would like more in-depth help from me, here is how I can help you further if you’re a good fit…
I offer fully managed Facebook and Google Ad services and offer an intense one on one Facebook Ad coaching programme for people looking to learn how to run and scale profitable Facebook Ad Campaigns and if I think that I can help you and you’re a fit and you want the extra help, then we can discuss it.
I Can’t Help Everyone
In order to be eligible for a call with me or work with me, you need to meet the following criteria:
- Your business must be making at least $10,000 per month or more
- You have at least $3,000 per month available as your ad budget
- You are a coach, consultant or you sell online training courses, high end training, coaching or done for you services, SaaS products or membership programmes
- You are currently running Facebook Ads, you’re generating some leads and/or sales but you just want more.
If you meet the above criteria here’s what to do next…
Book Your Free Auditing And Planning Session With Me
Just click the button below.
Fill in the questions truthfully.
Once you’re done (takes 1 to 2 minutes) I’ll receive and look at your application and if I think you’re suitable, I’ll reach out to you to arrange our session together.
Then make sure that you set aside the time and actually show up for our call together!
I guarantee it will be one of the best business decisions that you make all year!