Today, I am sharing a Facebook Ad case study of a campaign that I ran for one of my clients last year that was running at $1,000 per day and was producing upwards of $150,000 per month.
In the case study video above, I go over the audiences, how the ad sets were setup, the bidding, how I manage the campaign and I walk you through the funnel that this ad campaign is feeding traffic and leads to.
So here is a quick overview of the ad strategy and how the campaign was setup.
The Ad Strategy: To get people to sign up for a free automated webinar with the offer being to sign up for a discovery call.
Campaign Objective: Website Conversions
Daily Budget: $1,000 per day
Audience Size: Around 7.5 million people
Audience Type: Lookalike audiences of customers and leads. 1% to 10% audiences combined.
Bidding Strategy: Aggressive Manual Bidding
Ad Type: Image ads with a strong, specific hook. Long form ad copy was used to qualify the right prospects.
I hope that you enjoy the case study and if you have any questions, ask them in the comments section below.