Do you want to get started with Facebook Ads and beable to generate more leads and sales for your business? Then keep on reading…
As a Facebook Ad expert with over 5 years experience of the platform, I can tell you that if you aren’t using Facebook Ads for your business, then you should be.
Facebook Ads presents a massive opportunity for you to generate leads and sales for your business on demand. And I will now show you some proof to backup this statement up with a screen shot of a campaign that I recently ran for a client:
The above campaign generated 1,086 leads and £4,020 in immediate sales and on-going monthly sales. So the immediate ROI for this campaign was 101% on an ad spend of $2,000.
And I could give dozens more examples of results like this but hopefully you get the point…Facebook Ads work and get results if you set them up the right way.
But how do you setup Facebook Ads So That You Can Generate Leads & Sales?
This is a question that is most likely at the forefront of your mind if you have never used Facebook Ads before or have tried to run Ads before but achieved disappointing results.
So rather than tell you how to create a Facebook Ad in the Ads manager or Power Editor, I am going to give you 5 high level tips of exactly what you need to have in place so that you can generate more leads and sales from Facebook Ads and turn Facebook in a profitable channel for your business. So lets get started…
Tip 1) You Need a Solid Offer. Just like in the Mcdonald’s irresistible offer above, your Facebook Ad campaign will live or die based on the offer(s) that you make.
You need to sell a product or service that people actually need or want and if there is no current demand or desire for your product or service, then you need to create desire amongst your audience.
If you have a weak offer that no one wants, then it doesn’t matter how good your targeting or your ad is because if no one is going to buy your product or service, then you will lose money on your Facebook Ad campaign. So create irresistible offers that your audience can’t help but buy.
Tip2) Use a Sales Funnel. If you don’t know what a sales funnel is, it is simply a linear online sales process that you can use to sell your products or services online. And if you want to generate sales from your Facebook Ads at breakeven or better, then I would strongly advise that you use one.
The whole purpose of using a sales funnel, is to generate leads and then turn them into immediate customers so that you can recoup your ad costs and generate a solid ROI so that you can spend more on ads to acquire even more customers.
My advice is to keep your sales funnel as simple as possible and to only offer one or two offers throughout the funnel itself. Sales funnels that offer many upsells and offers can become complex and a bit of a nightmare to get them profitable due to the many moving parts that they have.
Tip 3) Use A Specific Lead Magnet. In order to get people into your sales funnel, I strongly suggest that you use an opt-in page (or a lead magnet as it is also known) so that you can collect email addresses of prospects and follow up with them later with your offers.
In order to get people to give you their email address, then you need to give away something for free that is valuable but critically is specific and solves part of a bigger problem that your audience currently has.
You see, your lead magnet will be the first transaction that will happen in your sales funnel and it is a very important transaction because it helps to setup the prospect to purchase your offer(s) in your sales funnel by helping to solve a specific problem that they currently have which then seamlessly flows into your offer(s) that then guide your prospect towards their desired end result and up your value path.
Your offers in your sales funnel simply ‘give more’ and continue the relevant conversation that your lead magnet started. Good lead magnets can be free reports, checklists or templates, training videos or free trial offers.
The key to a high converting lead magnet is to offer a specific solution to a specific problem that your market has and speaks directly to your audiences desired end result.
Want my help and advice of how you can get started with Facebook Ads fast so that you can start generating leads and sales? Then let’s talk! Book your free 30 minute One-on-One Facebook Ad Strategy session with me here.
Tip 4) Dial In Your Targeting. Targting is a very important part of setting up a profitable Facebook Ad campaign.
So how can we find where our ideal customers and clients are hanging out?
You need to figure out who your competitors are, what software do your prospects use, what magazines or websites do they read and frequent.
Then you want to target the pages of your competitors, software companies and publications that your prospects are likely to like.
On top of this, you can also use broad interest targeting as well especially if you are struggling to find relevant pages to target.
Once you have enough data (at least 300 people) you can create lookalike audiences of the people who have become leads and customers.
When creating a lookalike audience, Facebook will create an audience of people who are similar to the people that you created the audience off i.e. your lead or customer list.
The last and most powerful audience to use are custom audiences. Custom audiences are the audiences of people who have visited the pages on your webiste or engaged with your page or content on Facebook.
When you have built up a custom audience, you can then use Facebook retargeting ads to put specific offers in front of these audiences.
If implemented correctly, Facebook Ad retargeting can generate a lot of sales for a minimal ad spend so definitely focus on creating specific custom audiences that you can then run ads to.
Tip 5) Get Your Messaging Right. The copy that you write for your Facebook Ads is the most important part of your Facebook Ad campaign next to your actual offer.
The copy that you use on your Facebook Ads will attract your ideal customers and clients and engage them emotionally when reading your ad copy and hence they will be more likely to click the link to your landing page and take the action that you want them to take.
So how do you write great Facebook Ads? Below is a 4 step formula that you can use to write highly engaging Facebook Ad copy:
- Engage: Write an attention grabbing headline that shows your prospects problem in a positive way and how they can overcome it using your solution or mechanism.
- Present: Present your prospects problem and walk them through their ideal painful scenario and show them what is needed to solve their problem.
- Illustrate: Reveal your solution and walk them through a process showing the solution in action and overcome any objections.
- Convert: Reverse all risk, connect back to the pain point and give your call to action.
When writing your ad copy, it is critical to make it as positive as possible even when outlining pain points. Facebook could penalise your ads or even your ad account if your ad copy is too negative or singles a particular group of people out.
I have also found that long ad copy far outperforms short form ad copy. Longer ad copy allows you to build more of a rapport with your prospects, engages them emotionally into your message, overcomes objections and pre-sells them on your solution hence, attracting only the highest quality prospects into your funnel.
Want to talk about how you can use Facebook Ads to attract more of your ideal customers and clients? Book your FREE 30 minute discovery session here.